What's next?

The Truths

That Guide Us

Blurb about why we love this topic here

A collection of beliefs we hold at our core. Ones that shape our understanding, color our vision and inspire our decisions. We’ve written them out twice - first for them to land on their own. And second, with annotations to add context and provoke deeper thought. 

“People think dreams aren't real just because they aren't made of matter, of particles. Dreams are real. But they are made of viewpoints, of images, of memories and puns and lost hopes.”

— Neil Gaiman

  1. Our collective future lies in the depth of our imagination 
  2. Human attention is one of the most powerful resources in the world
  3. There’s freedom in trusting our own instincts 
  4. True expression is more powerful than any trend 
  5. Most of life happens not at the extremes, but in the messy middle 
  6. It’s time for new definitions of success, ones that help us live fully and connect deeply

Blurb about something here Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Feugiat nisl pretium fusce id. Netus et malesuada fames ac turpis egestas sed tempus urna.

Caption about something here Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Fames ac turpis egestas maecenas pharetra. Volutpat blandit aliquam etiam erat velit. Eget arcu dictum varius duis at consectetur. Ultricies lacus sed turpis tincidunt id aliquet risus feugiat. Turpis in eu mi bibendum. Quam lacus suspendisse faucibus interdum posuere lorem. Fringilla urna porttitor rhoncus dolor. Ut eu sem integer vitae. Elit sed vulputate mi sit amet. Iaculis at erat pellentesque adipiscing.

Feugiat nisl pretium fusce id. Netus et malesuada fames ac turpis egestas sed tempus urna. Aliquet bibendum enim facilisis gravida. Placerat orci nulla pellentesque dignissim enim sit amet venenatis. Sed vulputate odio ut enim blandit volutpat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Auctor eu augue ut lectus arcu bibendum at. Et netus et malesuada fames ac turpis. Varius sit amet mattis vulputate enim. Tristique senectus et netus et malesuada fames ac turpis. Mauris augue neque gravida in fermentum et sollicitudin. At ultrices mi tempus imperdiet nulla malesuada pellentesque elit eget. Nisi porta lorem mollis aliquam ut. Fringilla est ullamcorper eget nulla facilisi. Sodales neque sodales ut etiam sit. Erat nam at lectus urna duis convallis convallis. Sodales ut etiam sit amet nisl purus in mollis. Enim facilisis gravida neque convallis a cras semper auctor neque.

The Truths That Guide Us

And why they matter

A collection of beliefs we hold at our core. Ones that shape our understanding, color our vision, and inspire our decisions. We’ve written them out twice - first for them to land on their own. And second, with annotations to add context and provoke deeper thought. 

  1. Our willingness to imagine will determine our collective future
  2. Human attention is one of the most powerful resources in the world
  3. There’s freedom in trusting our own instincts 
  4. True expression is more powerful than any trend 
  5. Most of life happens not at the extremes, but in the messy middle 
  6. It’s time for new definitions of success, ones that help us live fully and connect deeply

"What if, what if, what if. Our ability to ask new questions and shift what we aspire to changes the trajectory of what’s possible."

And why they matter

Our willingness to imagine will determine our collective future 

There is no single force that has propelled humanity further than our capacity for imagination. But our endless pursuit of realizing that which we envision often comes with a very real human sacrifice.

What if it didn’t have to be this way? What if this mode of operating served us (and those who came before us) up until this point, but not any longer? What if thinking that it had to be this way is more emblematic of an imagination gap than anything else?

‍‍What if we could build without burning out? And even more than that, what if we could actually enjoy ourselves and take care of each other in the process? 

What if, what if, what if. Our ability to ask new questions and shift what we aspire to changes the trajectory of what’s possible.

Human attention is one of the most powerful resources in the world

And alongside other natural resources, it’s currently being abused. The material gain we experience as we exploit our own attention and the attention of others comes at a cost. Along with our external environment, our internal environments are suffering too. We see this reflected at the extremes but do little to intervene before it's too late.

The way we turn this around is by being more responsible with what and to whom we give our time, and whose attention we take. And when we do hold someone’s attention, we do so with care and reverence.

What we pay attention to is what we become. It can cost us everything, or it can lead us back to ourselves.

There’s freedom in trusting our own intuition 

A harmful byproduct of giving our attention away is that we lose sight of our own intuition. In order to trust our intuition, we have to nurture it first. That means clearing the cobwebs, confronting our conditioning, breaking through limiting beliefs, dancing with fear, hanging out with our inner child, and taking responsibility for ourselves and the lives we want to lead. 
‍

It means recognizing that our society isn’t necessarily designed to help us trust our intuition, and working daily to ensure that our inner voice has a chance to be heard. When we do that, it opens us up to a world free of limits and invites us to play.

‍

True expression is more powerful than any trend 

For the bottom line and for our souls. Listening to our intuition leads us to truth - or at least, what is true for us. It means ignoring the noise and following your own wisdom. It means creating from a place of not looking at the white-hot space or the latest trends and instead rooting in your own inspiration - no matter how wacky, unconventional, unclear, or uncomfortable it is.

‍

Most of life happens not at the extremes, but in the messy middle 

Humans are imperfect, complex, contradictory creatures. Businesses are imperfect, complex, contradictory creatures. What if we let ourselves embrace that?

‍

We have to be better at acknowledging the mess. Stop obsessing over perfection and binary thinking, and pretending we have everything figured out. Stop canceling one another and instead lead each other back to responsibility, with honesty and compassion. 

‍

It’s time for new definitions of success, ones that help us live fully and connect deeply 

What is success? What is happiness? What is well-being? We loosely chase these things our whole lives, but do we have a shared understanding of what they mean? Or at the very least, what they mean to each of us?

‍

When we start to ask ourselves these questions, we see that our vision of success, happiness, and well-being might look different than our neighbor’s. We’re fascinated by a world where this is celebrated instead of endlessly measuring people from all walks of life against the same empty benchmarks.

‍

You might be wondering, what in the world does this have to do with building brands? And in short, the answer is…everything.

‍

In between the individual and the systemic, there’s a force that has incredible power to shape how we think, how we act, what we value, and what we aspire to. And for the last century, that force has only been getting stronger. Our organizations - what we give most of our days and most of our attention to - have the ability to steer us toward a future that’s most nourishing for us all. If we choose to see it that way.

‍

The truths above can be read at a personal level, or at a brand level. To us, returning to them over and over again is our best course forward.

‍

A little reminder: Everything you see here in the library written by us, is in process. In order to imagine new worlds, we have to give ourselves the freedom to create without the pressure of perfection. We don’t have all the answers, and no one does. But our ability to explore freely is paramount to ever finding them. 

‍

There’s freedom in trusting our own intuition 

A harmful byproduct of giving our attention away is that we lose sight of our own intuition. In order to trust our intuition, we have to nurture it first. That means clearing the cobwebs, confronting our conditioning, breaking through limiting beliefs, dancing with fear, hanging out with our inner child, and taking responsibility for ourselves and the lives we want to lead. 
‍

It means recognizing that our society isn’t necessarily designed to help us trust our intuition, and working daily to ensure that our inner voice has a chance to be heard. When we do that, it opens us up to a world free of limits and invites us to play.

‍

True expression is more powerful than any trend 

For the bottom line and for our souls. Listening to our intuition leads us to truth - or at least, what is true for us. It means ignoring the noise and following your own wisdom. It means creating from a place of not looking at the white-hot space or the latest trends and instead rooting in your own inspiration - no matter how wacky, unconventional, unclear, or uncomfortable it is.

‍

Most of life happens not at the extremes, but in the messy middle 

Humans are imperfect, complex, contradictory creatures. Businesses are imperfect, complex, contradictory creatures. What if we let ourselves embrace that?

‍

We have to be better at acknowledging the mess. Stop obsessing over perfection and binary thinking, and pretending we have everything figured out. Stop canceling one another and instead lead each other back to responsibility, with honesty and compassion. 

‍

It’s time for new definitions of success, ones that help us live fully and connect deeply 

What is success? What is happiness? What is well-being? We loosely chase these things our whole lives, but do we have a shared understanding of what they mean? Or at the very least, what they mean to each of us?

‍

When we start to ask ourselves these questions, we see that our vision of success, happiness, and well-being might look different than our neighbor’s. We’re fascinated by a world where this is celebrated instead of endlessly measuring people from all walks of life against the same empty benchmarks.

‍
‍

You might be wondering, what in the world does this have to do with building brands? And in short, the answer is…everything.

‍

In between the individual and the systemic, there’s a force that has incredible power to shape how we think, how we act, what we value, and what we aspire to. And for the last century, that force has only been getting stronger. Our organizations - what we give most of our days and most of our attention to - have the ability to steer us toward a future that’s most nourishing for us all. If we choose to see it that way.

‍

The truths above can be read at a personal level, or at a brand level. To us, returning to them over and over again is our best course forward.

‍
‍

A little reminder: Everything you see here in the library written by us, is in process. In order to imagine new worlds, we have to give ourselves the freedom to create without the pressure of perfection. We don’t have all the answers, and no one does. But our ability to explore freely is paramount to ever finding them. 

back to library